Ankur Parmar is the Chief Marketing Officer at Mahindra Lifespace Developers Ltd. He leads the company’s marketing strategy, brand-building initiatives, & consumer engagement efforts across its growing portfolio of residential & integrated urban developments.
A seasoned marketing & growth leader with over 22 years of experience in real estate, beverages, & consumer products, Ankur is known for his ability to transform brands, embed customer-centric strategies, & drive measurable business growth. He combines strategic vision with operational excellence to create impactful, customer-first solutions.
Ankur joined Mahindra Lifespaces in February 2019 as a Strategic Consultant, where he established the marketing team & processes. Later as CMO of Mahindra Happinest, he unified sales & marketing to embed customer-centricity into core business processes. Before joining Mahindra Lifespaces, he worked with reputed organisations including Diageo, Disney India, SABMiller, Apollo Tyres, Reliance Energy, Godrej & Boyce, Lodha Developers, & Edelweiss Real Estate Advisory Practice.. Across these regional & national roles, he spearheaded marketing campaigns, launched differentiated products, & established processes that enhanced efficiency, innovation, & customer experience.
Ankur holds an MBA in Marketing from the Sydenham Institute of Management Studies & a Bachelor of Engineering in Civil Engineering from V.J.T.I. He is widely respected for his strategic thinking, leadership, & ability to strengthen both brands & businesses alike.
For over three decades, Mahindra Lifespaces has been shaping India's real estate landscape with a clear purpose, to bring alive spaces that are future-ready, sustainable, and community-focused.
Driven by a strong commitment to people, planet, and profit, Mahindra Lifespaces focuses on thoughtful design, transparent relationships, and thriving communities.
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