Mahindra Lifespaces Unveils ‘Home of Positive Energy’ as its new brand idea

Launching a Digital Video Film and a Mobile Experience Caravan to Bring ‘HOME of POSITIVE ENERGY’ to Life
DVC Linkhttps://youtu.be/867KB09MXTo

Mumbai, March 03rd, 2025: Mahindra Lifespace Developers Ltd., (MLDL), the real estate and
infrastructure development arm of the Mahindra Group introduced an authentic and evocative new
brand idea – ‘HOME of POSITIVE ENERGY’. This philosophy embodies the company’s commitment to
creating homes that promote well-being and harmony through thoughtful design, ample natural light,
and green spaces. The launch includes a digital video commercial (DVC) and a Mobile Experience
Centre, a first-of-its-kind initiative traveling across key locations in Mumbai, offering a firsthand
glimpse into the serenity that Mahindra homes provide.

Speaking on the launch, Abhimanyu Mathur, Chief Marketing Officer, Mahindra Lifespace
Developers Ltd.,
said, “HOME of POSITIVE ENERGY perfectly captures the way we design and build our
homes at Mahindra Lifespaces. Every aspect of our developments, from architecture to amenities is
crafted to enhance well-being and create a harmonious living environment. With Mahindra Vista, we
are bringing this philosophy to life, ensuring that homebuyers find not just a house, but a sanctuary
that nurtures their aspirations and daily lives.”

The DVC showcases the Mahindra Vista Caravan as a symbol of curiosity, drawing people in to
experience the inviting ambiance that defines the brand. It highlights the warmth and comfort of
Mahindra homes, culminating in a moment of contentment that reinforces the brand’s ethos.

After a long day navigating Mumbai’s chaos, a home should be a peaceful retreat. Bringing this vision
to life, Mahindra Lifespaces has launched the Mobile Experience Centre. Unlike a static billboard, it
offers a tangible and dynamic representation of the brand’s philosophy.

The brand positioning was developed in collaboration with strategic and creative agency The Womb,
who played a key role in shaping this vision. Heval Patel, Chief Operating Officer, The Womb, added,
“Today within a pin code- location and amenities, have become table-stakes. As rapid corporatization
picks momentum and levels the playing field for all, it was time for us to unearth and define the core
of Mahindra Lifespaces. The ‘HOME of POSITIVE ENERGY’ thought was to articulate not just a
pointof-view but a point-of-distinctiveness. Something that guides not just what we say but also helps
integrate seamlessly into the product and service experience”

This initiative underscores Mahindra Lifespaces’ vision of shaping vibrant, future-ready communities.
By blending innovation with purposeful design, the brand continues to redefine urban living, ensuring
that every development reflects its commitment to a more enriching lifestyle.

Mahindra Lifespace announces Redevelopment project of GDV ₹1,650 Crore in Mahalaxmi, Mumbai

Mumbai, February 18, 2024 – Mahindra Lifespace Developers Limited (MLDL), the real estate and
infrastructure development arm of the Mahindra Group, has partnered with Livingstone Infra Private
Limited (LS) for a cluster redevelopment project in Mahalaxmi, with a Gross Development Value (GDV)
of ₹1650 Crore.

Mr. Amit Kumar Sinha, Managing Director & CEO, Mahindra Lifespace Developers Ltd., said, “This
development marks Mahindra Lifespaces’ strategic expansion into South Mumbai’s premium real
estate market by creating residences that contribute to Mumbai’s urban renewal. The redevelopment
aims to showcase cutting-edge design, sustainable elements, and premium amenities, enhancing the
city’s skyline.”

Located in the upscale Mahalaxmi area, the project site enjoys a prime position in one of South
Mumbai’s most sought-after neighborhoods. A key advantage of the location is its exceptional
connectivity, which ensures convenient access to major business districts, essential services, and
leisure destinations across South Mumbai.

Mahindra Lifespaces Announces Phase 2 Launch of Mahindra Vista in Kandivali East

Mumbai, February 10th, 2025: Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, announced the launch of Phase 2 of Mahindra Vista, India’s first Net Zero Waste + Energy residential project in Kandivali East, Mumbai. This phase introduces 599 premium residences. All units come with balconies, designed to meet the evolving aspirations of urban homebuyers.

Vimalendra Singh, Chief Business Officer (Residential), Mahindra Lifespace Developers Limited said, “Mahindra Vista’s unprecedented success with Phase 1 generating ₹800 crore in just three days, is a testament to the trust our customers place in us. This overwhelming response and basis customer demand, we have preponed the phase 2 launch. At a time when environmental consciousness is reshaping choices, our commitment to sustainability has deeply resonated with homebuyers. The success of Mahindra Vista highlights Mumbai’s growing preference for responsible living and strengthens our resolve to create a greener future.”

Spread across 7.74 acres, Mahindra Vista exemplifies sustainable living with a low tower footprint of under 12% and expansive green spaces. This includes 1.92 acres of landscaped greens on mother earth and an additional 1.6 acre podium top adorned with a signature-designed colonnade and an infinity-edge pool. Residents will also enjoy a state-of-the-art, biophilic-roof clubhouse spanning 28,000 sq. ft., alongside high-street retail, and convenient shopping options.

Located in Kandivali East, Mahindra Vista enjoys proximity to key infrastructure and connectivity advantages. Residents will benefit from easy access to Akurli Road, the upcoming DP Road, and major transportation networks, including highways, rail, and metro services. Overlooking the serene Sanjay Gandhi National Park, the project offers a unique blend of tranquility and urban convenience.

Mahindra Lifespaces Adds a New Redevelopment Deal Worth Rs 950 Crore in Lokhandwala, Mumbai

Mumbai, February 3rd, 2025: Mahindra Lifespace Developers Limited (MLDL), the real estate and
infrastructure development arm of the Mahindra Group, today announced that the Company has been
appointed as the developer for a redevelopment project in Lokhandwala Complex, Andheri West,
Mumbai. The project offers a Gross Development Value (GDV) of approx. Rs 950 crore. This strategic
move secures a fourth redevelopment project in Mumbai.

Mahindra Lifespaces has been chosen as the preferred partner for the redevelopment of three
residential societies together. The project will be developed under state’s cluster redevelopment
policy. It is located 15 minutes from the upcoming Versova-Bandra Sealink, providing great
connectivity to other parts of the city.

Amit Kumar Sinha, Managing Director & CEO, Mahindra Lifespace Developers Ltd., said, “This
strategic move strengthens our presence in the western suburbs of Mumbai. This project is in a prime
location, which is well connected and offers a great lifestyle. It will be a premium development that will
reflect our commitment to sustainable living, modern design, and creating spaces that inspire and
elevate everyday life.”

Mahindra Lifespaces Launches New Premium Residential Tower of Mahindra Citadel

Pune, February 3rd, 2025 – Mahindra Lifespace Developers Limited (MLDL), the real estate and
infrastructure development arm of the Mahindra Group, has announced the launch of a new premium
residential tower in the second phase of Mahindra Citadel, an expansive residential development spread
across approximately 9.66 acres in Pimpri-Chinchwad, Pune. This phase introduces approximately 135
premium 3 and 4 BHK residences, designed to elevate modern living.

Vimalendra Singh, Chief Business Officer (Residential), Mahindra Lifespace Developers Ltd. said,
“Pune’s rapid growth and cultural vibrancy have driven demand for spacious 3 and 4 BHK homes. Over
the last decade, Pimpri’s steady real estate growth, with its modern neighborhoods, green spaces, and
proximity to industries and IT parks, has made it a prime location for expansion. Building on the strong
response to our earlier launches, we are proud to unveil a new premium residential tower, which aims to
foster a thriving community and position Mahindra Citadel as a landmark in Pune’s urban landscape.”

The new premium residential tower reflects Mahindra Lifespaces’ strong commitment to sustainability,
offering IGBC Gold pre-certified homes with energy-efficient features and waste management systems.
The development offers a diverse range of thoughtfully designed amenities such as multiple badminton
courts, a jogging track, and a half-Olympic pool that enhances physical, mental, and social well-being of
residents, promoting a balanced and vibrant lifestyle.

Positioned along the busy Mumbai-Pune Highway, this development enjoys a prime residential location.
Residents benefit from Sant Tukaram metro station being at doorstep, easy access to major transit
routes such as the Old Mumbai-Pune Highway and the Pune-Dhule-Nasik Highway. Key transportation
hubs, including Kasarwadi and Pimpri railway stations, Pimpri Chowk bus stop is all conveniently nearby.

Mahindra Lifespaces reports pre-sales of Rs 1749 crore and Industrial land leasing of Rs 209 crore for 9M FY25

Mumbai, Jan 31, 2025 – Mahindra Lifespace Developers Limited (MLDL), the real estate and
infrastructure development business of the Mahindra Group, announced its financial results for the
quarter ended 31st December 2024 today. In accordance with INDAS 115, Company recognizes its
revenues on completion of contract method.

Key highlights

9M FY25 & Q3 FY25:

Commenting on the performance, Mr. Amit Kumar Sinha, Managing Director & CEO, Mahindra
Lifespace Developers Ltd., said
, “We recorded our highest ever GDV additions during Q3, setting
us up very well to achieve 5x growth target. Q3 FY25 pre-sales was primarily driven by sustenance,
though it was slow compared to last year. We launched IvyLush during the quarter and are getting a
good response for the project. We are gearing for our planned launches in Q4 FY25 across our key
markets. Our IC&IC business continues to benefit from strong macro tailwinds.”

Notes:

  1. Company uses carpet areas in its customer communication. However, the data in saleable area
    terms has been presented here to enable continuity of information to investors and shall not be
    construed to be of any relevance to home buyers / customers.
  2. The operational highlights include the performance of the Company and its subsidiaries / joint
    ventures / associates.

Mahindra Lifespaces® acquires 8.2-acre land parcel with a GDV of almost INR 1,000 crores

Bengaluru, January 23rd, 2025 – Mahindra Lifespace Developers Limited (MLDL) through its subsidiary Anthurium Developers Ltd (ADL), has announced the acquisition of 8.2 acres of land in North Bengaluru, marking a strategic addition to its growing portfolio in the city. The land has a developable potential of approximately 0.9 million square feet of saleable area and a projected Gross Development Value (GDV) of almost INR 1,000 crore. The project will primarily feature mid-premium residential apartments catering to the rising demand for quality housing in Bengaluru.

Amit Kumar Sinha, Managing Director & CEO, Mahindra Lifespace Developers Ltd., said, “Bengaluru is a strategic market for us, and this will be our seventh project in the city. Given the proximity to the international airport and major tech parks, we believe North Bengaluru will be an important micro-market with strong demand for well-planned, high-quality homes.”

The site is strategically located off the Bangalore-Hyderabad Highway, with proximity to the international airport, IT hubs, commercial offices, and a growing and developing social infrastructure. The area offers access to renowned educational institutions, healthcare facilities, retail hubs. Just 1.8Kms from the upcoming Doddajala metro station, makes it an ideal location for urban homebuyers.

Mahindra Lifespaces plans to launch the project within the next nine months, further strengthening its position as a leading developer of thoughtfully designed and sustainable residential spaces in Bengaluru, one of India’s fastest-growing real estate markets.

Mahindra Lifespaces Launches Mahindra IvyLush in Kharadi Annex, Pune

Pune, 30th December 2024: Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, has announced the launch of Phase 2 of its project located in Kharadi Annex, Mahindra IvyLush (previously known as Mahindra Codename Crown). This phase introduces two new towers, adding approximately 500 residential units. Mahindra IvyLush offers premium 2 & 3 BHK homes, promising an elevated living experience. The project also features a standalone premium 4 BHK tower. This launch builds on the success of Phase 1, which saw very strong sales. The project includes spacious decks, enhanced cross-ventilation, senior-friendly washrooms, and a range of other climate-responsive features.

Vimalendra Singh, Chief Business Officer (Residential), Mahindra Lifespace Developers Ltd. said, “The strong response to Phase 1 reflects our customers’ trust in Mahindra Lifespaces. With Phase 2, we aim to build on this success by offering innovative homes that combine functionality, comfort, and quality, further strengthening our presence in Pune. This launch reaffirms our commitment to setting new benchmarks in urban living.”

Strategically located in the vibrant suburb of upscale East Pune, the project offers excellent connectivity to the Kharadi IT hub and the World Trade Center. It is also surrounded by well-developed social infrastructure, including prestigious educational institutions such as Wellington College International Pune, EuroSchool Kharadi, and Poddar International School.

Mahindra Lifespaces announces continuing partnership with Sumitomo Corporation for its Industrial Clusters business

Mumbai, November 22, 2024 – Mahindra Lifespace Developers Ltd. (MLDL), the real estate and infrastructure development arm of the Mahindra Group, through its subsidiary Mahindra World City Developers Limited (MWCDL), has announced the second phase of their Industrial Parks project in Tamil Nadu under the brand “Origins by Mahindra,” in partnership with Sumitomo Corporation, Japan. This expansion marks a significant step in enhancing industrial growth in the region.

The Joint Venture Agreement originally signed in 2015, with Sumitomo Corporation was further strengthened today through a Supplemental Agreement which involves an investment of approximately ₹225 crores by MWCDL and Sumitomo Corporation, Japan in Mahindra Industrial Park Chennai Limited (MIPCL), in proportion of their existing shareholding. This new phase will also focus on the acquisition and development of land and associated infrastructure to establish an advanced industrial ecosystem.

Mr. Amit Kumar Sinha, Managing Director & CEO, Mahindra Lifespace Developers Ltd., said “At Mahindra Lifespaces, we take pride in developing industrial clusters and integrated cities that drive economic growth and support businesses. The partnership with Sumitomo Corporation, reflects our commitment to fostering progress and enabling industries to thrive sustainably.”
MIPCL which currently spans over 307 acres, already hosts global and domestic companies that have set up their industrial facilities. Its objective is to play a pivotal role in supporting the region’s industrial and economic growth and offer world-class infrastructure to businesses.

Mahindra Lifespaces secures 37-acre mega-deal in Bhandup

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